1. Everyone’s Doing It
Like fax machines and business cards before them, content marketing is the latest addition to the snake-oil-business-starter-kit; we’re convinced to do it before we understand why.
2. You’re Not a Writer
Did you get into business to reach independence or to reach thousands of customers with your diary entries?
Content marketing and the tedious activities surrounding it prevent you from achieving your goals.
3. Worse: Some Get Lucky
While most business-owners give up on content, some manage to pull through and attract a ton of new business; this leaves us shrugging our shoulders and asking, “why not me?”
4. You Like Smart Bets
Unlike ads, you can’t calculate the ROI of your content with simple dollars and cents — that leaves you with two choices: learn the language of data, SEO, and analytics… or fly blind.
5. Most Businesses Are Not Lifestyle Businesses
Fitness, productivity, healthy dieting, these business categories lend themselves to stories; good for them.
But that leaves mid-size construction firms, independent plumbers, and even dentists asking, “what do I write about?”
6. P.S. It’s Hard AF
From idea generation to drafting to writing to editing to publishing to sharing to promoting to measuring… to hanging yourself.
Where will you find time to serve customers between all that work?
Source: BrightEdge Research Report
51% of 2018’s web traffic came from organic search, more than social media and paid ads… doubled
Most content wants your attention right now. It often gets that attention with click-bait headlines, paid promotions, and of-the-moment topics.
Content bibles take a different approach, click the elements below to explore how and why.
How do so many Wikipedia pages make it to the top-3 search results?
Hundreds of contributors blow up popular pages to content-bible-lengths by adding (often unnecessary) details, details which satisfy nearly all search requests about the topic.
These details also feature images, charts, and frequent updates, which keeps the pages active, well-rounded sources of information.
Brian Dean is a brilliant marketer and his enormous content pieces receive thousands of visits and bring in boatloads of business.
This complete list of SEO tools proves that a single person can create content beloved and respected by many.
Brian also coined the term, Skyscraper Content, which inspired me to redefine it for myself as Bible Content (hat-tip to Brian).
Shameless plug alert: this is the first piece of bible content I wrote and produced for my audience, for you.
My goal was to create the most exhaustive list of content marketing tactics ever produced, and I think I hit the mark.
While not perfect, this piece serves as a great example of how an authoritative piece of content should look and feel.
Creating a content bible happens in 3 key steps: reader targeting, competitive research, and creation.
I walk you through these milestones and all the gotchas that come with them in my free email course, How to Build a Content Bible.
Along the way, you will learn what metrics to measure, how and when to keep your bibles fresh, how to avoid writer’s block, and much more.
Stop blogging, stop guessing, and stop asking yourself, ‘why not me?’
Start producing content your customers will visit time and again — content that earns trust, boosts your traffic, and lines your pockets, baby.